About TheRetailPlanet.com

TheRetailPlanet.com (TRP) was founded to fill an important gap in the science of retail locations by shifting the focus from retailers to all organizations that touch retail property decision-making including brokers, property managers, cities, financial institutions, consumers and retailers. Our vision was to build new, live databases of retailers, shopping centers and retail districts and then construct an analytics platform based on Google maps to replace, historical GIS platforms that tend to have IT requirements, data license requirements and software requirements. Anyone in the retail industry who can use Google Maps can use our powerful, intuitive tools for site selection, market planning and customer analysis.

TRP has partnered with Real Capital Analytics and ICSC to offer a comprehensive US and Global Shopping Center databases for license. Our unique tools for brokers and property managers offer the first scientific solution to one of the most challenging problems in filling retail vacancies, determining which major chains belong in any location --- and providing reports to help recruit them.

By executing our vision TheRetailPlanet.com is breaking new ground in providing unique intelligence for the Retail industry.


Tom Pratt, VP of Business Development & Acting President

Tom is responsible for managing and directing activities that relate to the development and growth of new business, outside funding initiatives and corporate partnerships.

Prior to The Retail Planet - Tom held general management positions with Florida Tile, Nambe and financial positions with Unilever, Revlon, and Deloitte.

He has an MBA from NYU's Lenard Stern Graduate School of Business, BA from Dickinson College and is a CPA.

Janiece Jonsin, Administrator & Business Operations Manager

Janiece has 20+ years of diverse business experience in management, marketing, publishing, freelance writing, and as an entrepreneur. She started two magazines, one in Atlanta about the computer industry, and one about food in Santa Fe. She was a principal in The Software Link, Inc, a start-up computer operating system software company in Atlanta. Janiece has lived in Santa Fe for nineteen years, during which time she became a part of the prolific Santa Fe art gallery business, holding positions in sales and management. She is a graduate of the University of Georgia, Grady School of Journalism, with minors in business marketing and public relations.


Dr. Lynn Cherry, Director of Internet Technology

As Co-founder, Lynn’s primary role was in directing TheRetailPlanet.com’s real-time data initiative, identifying retail store openings and Placeholder ----closings; developing the major retailer database; and textual mining social media, news, and other web resource. Today, Lynn provides technical support to the Business Team with her data mining expertise. Previously, Lynn was Vice President of Research and Development at Prediction Analytics and Vice President of Business Intelligence at the University of Pittsburgh's Medical Archival unit.

Lynn received her Ph.D. in Cognitive Psychology from Texas Christian University.

Ambika Srinivasan, Director of Product Development

Prior to joining TheRetailPlanet.com, Ambika spent three years as the Director of Market Planning in Experian where she was responsible for developing several retail sales forecast modeling and market optimization tools. Before that, she worked for The Prediction Analytics, Inc., which was the first company ever to create an online market planning and sales forecasting system, which was later adopted by the Experian Business Strategies division. She also managed the team responsible for modifying the online forecasting tool for the Market Planning division of Experian UK and France. Today, Ambika supports the TRP business unit as a contractor by managing client services and new product development.

Ambika received her Masters in Computer Science and majored in Data Management and Mining from University of Texas, Arlington.

Vadim Kovalenko, Director of Software Engineering

In his role as Director of Software Engineering Vadim leads all software and Google application development. He is a talented mathematician, software engineer, database expert and GIS developer. Vadim joined TheRetailPlanet.com in 2005 and has been responsible for the majority of the current user interface and back-end software development. Prior to joining TheRetailPlanet.com Vadim worked for 10 years in a local software development company - Omega Software. He was the acting team leader in media planning and reporting projects. Projects he managed and was directly involved with included those for large enterprises such as Mediacom, Nielsen and others.

Vadim graduated from Belarusian State University of Informatics and Radioelectronics in 2003 with a focus on mathematics and software engineering.

Dr. Richard Fenker, Education & Forecasting

Rich was one of the Founders of TRP and has been actively involved with the retail industry for more than 30 years In 1982, he founded Tangram Corporation, a forecasting company specializing in customer research and sales forecasting for retailers. In 2002, he founded Prediction Analytics (which was sold to Experian in 2005), and developed the first online real estate forecasting system (TAOS) with auto-prediction logic (CHARMS) that constructs optimal forecasting logic and equations in real-time. He is the author of more than 500 published articles, papers, books and technical briefs in a dozen scientific areas. His books on retail site selection ("The Site Book: A Guide to Commercial Real Estate Evaluation" and "BrandScore: How Retailers Find Their Place") are still available today. In 2012 he was honored by the New Mexico Business Weekly with the "Who's Who in Technology" Award.

Rich creates most of the educational materials for TRP, serves as a Board Member and also provides consulting services to our clients. Rich is focused today on writing two new books on retail forecasting.


Tom Lopez, Chairman & Strategic Advisor

Mr. Lopez is a serial entrepreneur and senior level executive with decades of experience guiding start-ups to successful exits. Mr. Lopez was on the executive team that executed the first public offering for Activision, Inc. and he has sold companies that he founded to Microsoft Incorporated, the Washington Post Company, and InterCall, Inc.

Alan Kolod, Financial Advisor & Chief Financial Officer

Alan Kolod has over 25 years of financial management experience in various industries in the United States, Europe and Latin America. Alan’s specialty has been working with small to medium-sized companies where he has established financial infrastructure that has served as a platform for rapid growth. His experience includes serving as the CFO of a global software development and IT Services company and Director of Finance for a pan-European Internet Service Provider. He holds an MBA from the Michigan State University Executive MBA program, an MS in Taxation from Walsh College and a BBA in accounting from Eastern Michigan University. Alan is also an active Certified Public Accountant.

Mike Crawford, Small Business Advisor

Mr. Crawford is a professional engineer with 36 years of experience as a water, wastewater and site development consultant. He has conducted engineering studies and design for industrial, commercial and municipal clients throughout the US, Europe and South America. He was the president and CEO of Environmental Engineering & Remediation which was acquired by Aquarion Water Company in 2001. Currently he is the president of Crawford Engineers, providing technical support to consulting engineers, venture capitalists, municipalities and industrial clients.

Mr. Crawford received his B.S. in Civil Engineering from Rutgers University and his M.S. in Environmental Engineering from Northeastern University.

Tom Pratt, Advisor


Rick Sanders, Board Member, Investor and Business Advisor

Mr. Sanders is currently a General Partner of Phase One Ventures, a technology focused VC firm based in Santa Fe, NM. Previously, he was President and CEO of Santa Fe Natural Tobacco Company (SFNTC). During his 7 year tenure with SFNTC, Mr. Sanders trebled the company's market share and operating earnings and increased the company's estimated market value from $360M to over $1.5B. Rick is also a long time private equity investor.

Dr. Richard Fenker, Board Member