Frequently Asked Questions
The following questions have been asked by our customers. We are continually updating our FAQs. If you don't see the answer you are looking for please contact us!
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BrandScore is a retail location screening and scoring system that combines local demographics, consumer psychographics including brand preferences, commercial activity, retail synergies and many more data points to produce a single numeric measure representing the quality of any store location in the US for any of the thousands of brands in our proprietary retailer database.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
There are two primary uses for BrandScore:
Identify the Best Tenants - Used by leasing representatives, property owners, developers, investors, municipalities and economic development professionals to determine which are the best tenants to recruit into a specific retail location.
Identify the Best Locations - Used by Retailers, Brokers, Restaurants & Tenant Representatives to determine which are the best locations for a specific retail brand.
BrandScore for Retailers is like credit scores; the higher the score,
the better. BrandScore for Retailers ranges from 50 to 300:
100 = Average. This is the low range for current location scores (typically the low boundary for adequate locations)
175 = Excellent. Anything above 175 is considered an excellent location.
200+ = Top 10% for potential location quality
100 = Average. This is the low range for current location scores (typically the low boundary for adequate locations)
175 = Excellent. Anything above 175 is considered an excellent location.
200+ = Top 10% for potential location quality
The brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we call “Brand Cloning.” Using your knowledge of a particular local brand, you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
At this time we do not provide
this information. We are working on a partnership that will allow our
customers to get the information about which chains are in expansion mode and
be able to retrieve contact information for each retailer. There are several
companies where you can get this information including Retail Lease Trac (http://www.rltrac.com) and Retail Tenant
Directory (http://www.chainstoreguide.com/c-104-leading-chain-tenants.aspx)
Absolutely! Our goal is to make the system as transparent as possible but without overwhelming our customers with algorithms, 50-page reports, raw demographics, charts and variable weighting. To make this possible we have done several things. First, our founder and the inventor behind BrandScore, Dr. Richard Fenker has written a book called “How Retailers Find Their Place, Introducing BrandScore.” We highly recommend downloading a copy of this book as it provides clarity and transparency into what drives BrandScore. Second, as you begin to use the system and dive into the individual components you naturally begin to see the factors that are impacting the score for one brand versus another in the same location. This happens most frequently when you combine this with your own on-the-ground knowledge and you compare the results against what you know is true. Third, we are a customer driven organization. If after reading the book, studying the components and working with the system you still have questions, ask us. We are more than happy to answer your questions!
We’ve organized the United States into 830,000 Retail Districts that
cover the major cities, suburban areas, and smaller town & villages
where the vast majority of retail activity occurs. Each defined district
is a 1x1-kilometer square. Purely rural areas like farmland and forests
typically lie outside of our defined districts. See our example Map Screening capability for a visual tour of the US retail scene.
For purposes of BrandScore, the term “brand” refers to the
name of a retail or restaurant chain such as McDonalds, The Gap,
Target, or A&P. Our database tracks the active locations and for
over 3,000 brands, representing more than 1 million current store
locations for these brands.
Retail chain stores and restaurants have long used their own internal
tools and research to define ideal sites for new locations.
TheRetailPlanet.com has taken that concept and generalized it across the
majority of branded retail activity in the US to create a scoring
system that rates every location in the country and its potential for
retail outlets. You can download a free copy of "How Retailers Find Their Place" to learn more about how we came up with the concept.
BrandScore is a “recipe” for each retailer based on factors surrounding where existing stores are placed. This recipe includes things such as demographics, where consumers who prefer that brand live, where the retailer locates their store in relation to other types of retailers, the volume of daytime traffic, the number of office workers, etc, etc. In short, BrandScore is a measure of the quality of the selected location for that retailer based on how well the location fits the retailer's existing “recipe.” While this information does not come directly from the retailers, the pattern of their store placements tells us what their recipe is.
We have much more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book
is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection
and location analysis.
BrandScore can be made specific to any retail location. We start by assigning a score to the 1 km square block where your location is, and then -- using your on the ground knowledge about the specific features of the location -- you can add a fifth important component that we call Site Features. This feature makes BrandScore specific to your location by factoring in elements of the property such as parking, visibility and access. You can enter Site Features by using the My Retail Locations function found in the Map Layers box.
Today the BrandScore application works across the entire US but not yet in other countries. However we are working on bringing BrandScore to the whole (Retail) Planet! Please contact us to let us know what countries you would like to see us launch first.
BrandScore is a “recipe” for each retailer based on
factors surrounding where existing stores are placed. This recipe includes things such as demographics, where consumers who prefer that brand live, where the retailer locates their store in relation to other types of retailers, the volume of daytime traffic, the number of office workers, etc, etc. In short, BrandScore is a measure of the quality of the selected location for that retailer based on how well the location fits the retailer's existing “recipe.” While this information does not come directly from the retailers, the pattern of their store placements tells us what their recipe is.
We have much more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We offer every new subscriber a one-hour personal training session. The
training is performed over GoToMeeting at a time that is convenient for you and
your team. At the time of the training all the participants, regardless
of whether they are in one place or many, dial into a conference line and also
bring up the GoToMeeting software on their computer. Unlike a webinar, GoToMeeting allows for a two way conversation so that you can ask
questions and we can interactively go through property evaluation using the
system in real life scenarios. We usually have someone from your team
“drive” the application so that you get hands-on training on how to most effectively
use the system.
Please feel free to contact us anytime you need help using the system. We know that we're only successful when you're successful!
When
looking at the map, the Retail Districts are the 1 km square boxes that you see
on top of the Google Map. A specific BrandScore, without adding a location to the
map, is representative of every location in the Retail District. The BrandScore
is driven by factors that are in the trade area surrounding the retail district
(not just within the Retail District). The trade area taken into account extends beyond the Retail District and varies depending upon the retail brand selected and the type of area encompassed by the Retail District.
CBSA stands for Core-Based Statistical Area -- a term coined by the US Census Bureau. We use this as a way to determine the geographies our customers can choose from. For a description of a CBSA see this page: http://en.wikipedia.org/wiki/Core_Based_Statistical_Area.
Absolutely!
In fact, this is exactly how the system is used by many of our customers
on a regular basis.
The
brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we
call “Brand Cloning.” Using your knowledge of a particular local brand,
you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our
database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
Retailers do not pay a fee to be part of the BrandScore database. All of the data comes from publicly available resources and our data partners.
We have created a major
attractions/landmark database using travel guide websites like
Frommers. When we find the presence of certain types of attractions near
a retail property, we measure the draw power of the specific attraction (theme parks, casinos, museums). Different attraction types impact
BrandScore differently, however the common theme is that the presence of
attraction nearby increases the retail brand's potential customer population. This improves the commercial environment, which in turn improves
BrandScore.
BrandScore is a retail location screening and scoring system that combines local demographics, consumer psychographics including brand preferences, commercial activity, retail synergies and many more data points to produce a single numeric measure representing the quality of any store location in the US for any of the thousands of brands in our proprietary retailer database.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We have a special partnership with STDB. As part of your STDB membership, you can find the Top 5 Retail Brands for any property in the US. If you would like access to all of the power of the BrandScore system, you can receive a 10% discount off our normal subscription rates if you are an active CCIM member or STDB subscriber. Please contact us for your special discount code.
The brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we call “Brand Cloning.” Using your knowledge of a particular local brand, you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
You can add a location to the map and add site features to customize BrandScore for your location. The easiest way to learn how to add your location is to watch this brief 1-minute video:
http://theretailplanet.com/video/AddNewLocation.aspxAt this time we do not provide
this information. We are working on a partnership that will allow our
customers to get the information about which chains are in expansion mode and
be able to retrieve contact information for each retailer. There are several
companies where you can get this information including Retail Lease Trac (http://www.rltrac.com) and Retail Tenant
Directory (http://www.chainstoreguide.com/c-104-leading-chain-tenants.aspx)
We have an ever growing set of “live” retail brands that are updated continuously (usually nightly or weekly). Additionally, we are updating brands, depending on their level of activity, monthly, quarterly or semi-annually. Less active brands (those that are not opening, relocating or closing stores) are updated less frequently. Our goal is to generate a completely “live” database where updates are being made continuously as retailers are changing their locations. Also, as a customer of TheRetailPlanet.com you can request an update of a retailer if you see that the retail points need refreshing. Finally, in our application you can edit and delete retailer points just by clicking on the point and that change can be made public to all of the users in the system (feature coming March 1, 2012).
BrandScore can be made specific to any retail location. We start by assigning a score to the 1 km square block where your location is, and then -- using your on the ground knowledge about the specific features of the location -- you can add a fifth important component that we call Site Features. This feature makes BrandScore specific to your location by factoring in elements of the property such as parking, visibility and access. You can enter Site Features by using the My Retail Locations function found in the Map Layers box.
Today the BrandScore application works across the entire US but not yet in other countries. However we are working on bringing BrandScore to the whole (Retail) Planet! Please contact us to let us know what countries you would like to see us launch first.
BrandScore is a “recipe” for each retailer based on
factors surrounding where existing stores are placed. This recipe includes things such as demographics, where consumers who prefer that brand live, where the retailer locates their store in relation to other types of retailers, the volume of daytime traffic, the number of office workers, etc, etc. In short, BrandScore is a measure of the quality of the selected location for that retailer based on how well the location fits the retailer's existing “recipe.” While this information does not come directly from the retailers, the pattern of their store placements tells us what their recipe is.
We have much more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
Yes. First, turn on "Major Chain Retailers" in the Map Layers box. Then, click on “Select
Major Retailers” button. In the pop-up box, you can change the colors of the flags by clicking on the colored box located to the left of the name of the retailer.
We offer every new subscriber a one-hour personal training session. The
training is performed over GoToMeeting at a time that is convenient for you and
your team. At the time of the training all the participants, regardless
of whether they are in one place or many, dial into a conference line and also
bring up the GoToMeeting software on their computer. Unlike a webinar, GoToMeeting allows for a two way conversation so that you can ask
questions and we can interactively go through property evaluation using the
system in real life scenarios. We usually have someone from your team
“drive” the application so that you get hands-on training on how to most effectively
use the system.
Please feel free to contact us anytime you need help using the system. We know that we're only successful when you're successful!
When
looking at the map, the Retail Districts are the 1 km square boxes that you see
on top of the Google Map. A specific BrandScore, without adding a location to the
map, is representative of every location in the Retail District. The BrandScore
is driven by factors that are in the trade area surrounding the retail district
(not just within the Retail District). The trade area taken into account extends beyond the Retail District and varies depending upon the retail brand selected and the type of area encompassed by the Retail District.
CBSA stands for Core-Based Statistical Area -- a term coined by the US Census Bureau. We use this as a way to determine the geographies our customers can choose from. For a description of a CBSA see this page: http://en.wikipedia.org/wiki/Core_Based_Statistical_Area.
Yes,
you get all of the features and functionality of the BrandScore application in
addition to future releases of the BrandScore technology!
What retailers are in the BrandScore database? Can I see a list of all the retailers in your system?
We do not publish the list of the retailers in our proprietary database. Please just email us (info@theretailplanet.com) a list of the retailers you’d like to know about, and we will let you know if we have them in our database.
Absolutely!
In fact, this is exactly how the system is used by many of our customers
on a regular basis.
The
brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we
call “Brand Cloning.” Using your knowledge of a particular local brand,
you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our
database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
We have created a major
attractions/landmark database using travel guide websites like
Frommers. When we find the presence of certain types of attractions near
a retail property, we measure the draw power of the specific attraction (theme parks, casinos, museums). Different attraction types impact
BrandScore differently, however the common theme is that the presence of
attraction nearby increases the retail brand's potential customer population. This improves the commercial environment, which in turn improves
BrandScore.
You can save groups of major chain retailers so you can bring those groups up again when you want. On the bottom of the Major Retailer window click “Save Group.” To bring them back up click “My Groups.” By saving the retailers into groups you can use them with whichever retailer you want in the future. EG, you can have a “fast food” group that you use when you are recruiting McDonald’s or Burger King and then a “Supermarket” group when you are trying to recruit grocery store.
Yes! You can also change the color of the pointer for each of the major retailers. Click the colored box just to the left of the retailers name and select a color for each retailer.
The map prints out at whatever zoom level you are looking at. If you want the map to appear with lots of grid cells on it then zoom way out. If you want the map to print with only a few grid cells on it zoom in. Also, you can print the map in either map format or in satellite view which you can find on the map itself above the Map Layers control box.
BrandScore is a retail location screening and scoring system that combines local demographics, consumer psychographics including brand preferences, commercial activity, retail synergies and many more data points to produce a single numeric measure representing the quality of any store location in the US for any of the thousands of brands in our proprietary retailer database.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We have a lot more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
BrandScore for Retailers is like credit scores; the higher the score,
the better. BrandScore for Retailers ranges from 50 to 300:
100 = Average. This is the low range for current location scores (typically the low boundary for adequate locations)
175 = Excellent. Anything above 175 is considered an excellent location.
200+ = Top 10% for potential location quality
100 = Average. This is the low range for current location scores (typically the low boundary for adequate locations)
175 = Excellent. Anything above 175 is considered an excellent location.
200+ = Top 10% for potential location quality
The brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we call “Brand Cloning.” Using your knowledge of a particular local brand, you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
At this time we do not provide
this information. We are working on a partnership that will allow our
customers to get the information about which chains are in expansion mode and
be able to retrieve contact information for each retailer. There are several
companies where you can get this information including Retail Lease Trac (http://www.rltrac.com) and Retail Tenant
Directory (http://www.chainstoreguide.com/c-104-leading-chain-tenants.aspx)
Absolutely! Our goal is to make the system as transparent as possible but without overwhelming our customers with algorithms, 50-page reports, raw demographics, charts and variable weighting. To make this possible we have done several things. First, our founder and the inventor behind BrandScore, Dr. Richard Fenker has written a book called “How Retailers Find Their Place, Introducing BrandScore.” We highly recommend downloading a copy of this book as it provides clarity and transparency into what drives BrandScore. Second, as you begin to use the system and dive into the individual components you naturally begin to see the factors that are impacting the score for one brand versus another in the same location. This happens most frequently when you combine this with your own on-the-ground knowledge and you compare the results against what you know is true. Third, we are a customer driven organization. If after reading the book, studying the components and working with the system you still have questions, ask us. We are more than happy to answer your questions!
We have an ever growing set of “live” retail brands that are updated continuously (usually nightly or weekly). Additionally, we are updating brands, depending on their level of activity, monthly, quarterly or semi-annually. Less active brands (those that are not opening, relocating or closing stores) are updated less frequently. Our goal is to generate a completely “live” database where updates are being made continuously as retailers are changing their locations. Also, as a customer of TheRetailPlanet.com you can request an update of a retailer if you see that the retail points need refreshing. Finally, in our application you can edit and delete retailer points just by clicking on the point and that change can be made public to all of the users in the system (feature coming March 1, 2012).
BrandScore can be made specific to any retail location. We start by assigning a score to the 1 km square block where your location is, and then -- using your on the ground knowledge about the specific features of the location -- you can add a fifth important component that we call Site Features. This feature makes BrandScore specific to your location by factoring in elements of the property such as parking, visibility and access. You can enter Site Features by using the My Retail Locations function found in the Map Layers box.
BrandScore is a “recipe” for each retailer based on
factors surrounding where existing stores are placed. This recipe includes things such as demographics, where consumers who prefer that brand live, where the retailer locates their store in relation to other types of retailers, the volume of daytime traffic, the number of office workers, etc, etc. In short, BrandScore is a measure of the quality of the selected location for that retailer based on how well the location fits the retailer's existing “recipe.” While this information does not come directly from the retailers, the pattern of their store placements tells us what their recipe is.
We have much more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection and location analysis.
We offer every new subscriber a one-hour personal training session. The
training is performed over GoToMeeting at a time that is convenient for you and
your team. At the time of the training all the participants, regardless
of whether they are in one place or many, dial into a conference line and also
bring up the GoToMeeting software on their computer. Unlike a webinar, GoToMeeting allows for a two way conversation so that you can ask
questions and we can interactively go through property evaluation using the
system in real life scenarios. We usually have someone from your team
“drive” the application so that you get hands-on training on how to most effectively
use the system.
Please feel free to contact us anytime you need help using the system. We know that we're only successful when you're successful!
When
looking at the map, the Retail Districts are the 1 km square boxes that you see
on top of the Google Map. A specific BrandScore, without adding a location to the
map, is representative of every location in the Retail District. The BrandScore
is driven by factors that are in the trade area surrounding the retail district
(not just within the Retail District). The trade area taken into account extends beyond the Retail District and varies depending upon the retail brand selected and the type of area encompassed by the Retail District.
What retailers are in the BrandScore database? Can I see a list of all the retailers in your system?
We do not publish the list of the retailers in our proprietary database. Please just email us (info@theretailplanet.com) a list of the retailers you’d like to know about, and we will let you know if we have them in our database.
Absolutely!
In fact, this is exactly how the system is used by many of our customers
on a regular basis.
The
brands in the BrandScore database are regional and national retailers. If we're missing a major retail brand, please let us know, and we will see if it can be added.
If the brand you want to analyze is a local brand and not in our database but is similar to a national or regional brand in our database, you can use that major brand as a substitute.
In the coming months, we will be introducing a unique feature which we
call “Brand Cloning.” Using your knowledge of a particular local brand,
you can use the power of the BrandScore application for any retail concept. You will be able to build a "clone" and combine one, two or three brands from our
database of existing national and regional brands to create a new brand in the BrandScore system that you can then analyze just like a major brand!
Retailers do not pay a fee to be part of the BrandScore database. All of the data comes from publicly available resources and our data partners.
Yes. Please contact us for more information.
We have created a major
attractions/landmark database using travel guide websites like
Frommers. When we find the presence of certain types of attractions near
a retail property, we measure the draw power of the specific attraction (theme parks, casinos, museums). Different attraction types impact
BrandScore differently, however the common theme is that the presence of
attraction nearby increases the retail brand's potential customer population. This improves the commercial environment, which in turn improves
BrandScore.
We have a special partnership with STDB. As part of your STDB membership, you can find the Top 5 Retail Brands for any property in the US. If you would like access to all of the power of the BrandScore system, you can receive a 10% discount off our normal subscription rates if you are an active CCIM member or STDB subscriber. Please contact us for your special discount code.
You can add a location to the map and add site features to customize BrandScore for your location. The easiest way to learn how to add your location is to watch this brief 1-minute video:
http://theretailplanet.com/video/AddNewLocation.aspxAt this time we do not provide
this information. We are working on a partnership that will allow our
customers to get the information about which chains are in expansion mode and
be able to retrieve contact information for each retailer. There are several
companies where you can get this information including Retail Lease Trac (http://www.rltrac.com) and Retail Tenant
Directory (http://www.chainstoreguide.com/c-104-leading-chain-tenants.aspx)
To cancel you can simply call us at 505-629-0235 or email
us at info@theretailplanet.com
indicating that you are ready to cancel your subscription. Include your
username (email address) with the cancellation request. We HIGHLY
recommend that you take advantage of the free training prior to cancelling as
we have found success rates to be far greater after taking the training.
If you have taken your training and you are sure you want to cancel we ask that you fill out this very brief survey so that we can make improve our offerings in the future
If you have taken your training and you are sure you want to cancel we ask that you fill out this very brief survey so that we can make improve our offerings in the future
Yes. First, turn on "Major Chain Retailers" in the Map Layers box. Then, click on “Select
Major Retailers” button. In the pop-up box, you can change the colors of the flags by clicking on the colored box located to the left of the name of the retailer.
We offer every new subscriber a one-hour personal training session. The
training is performed over GoToMeeting at a time that is convenient for you and
your team. At the time of the training all the participants, regardless
of whether they are in one place or many, dial into a conference line and also
bring up the GoToMeeting software on their computer. Unlike a webinar, GoToMeeting allows for a two way conversation so that you can ask
questions and we can interactively go through property evaluation using the
system in real life scenarios. We usually have someone from your team
“drive” the application so that you get hands-on training on how to most effectively
use the system.
Please feel free to contact us anytime you need help using the system. We know that we're only successful when you're successful!
We have special, discounted pricing for
multiple Metro Areas (CBSA’s), multiple states and nationwide plans. Please contact us if you have any questions about
multiple-geography packages.
CBSA stands for Core-Based Statistical Area -- a term coined by the US Census Bureau. We use this as a way to determine the geographies our customers can choose from. For a description of a CBSA see this page: http://en.wikipedia.org/wiki/Core_Based_Statistical_Area.
Yes,
you get all of the features and functionality of the BrandScore application in
addition to future releases of the BrandScore technology!
We have month-to-month plans available. There
is no contract required, and you can
cancel at any time by contacting us. Click here to see our pricing or to subscribe.
The map prints out at whatever zoom level you are looking at. If you want the map to appear with lots of grid cells on it then zoom way out. If you want the map to print with only a few grid cells on it zoom in. Also, you can print the map in either map format or in satellite view which you can find on the map itself above the Map Layers control box.
The latest webinar recordings are listed on our home page. The full list of webinar recordings are listed on our News page.
Yes,
mobile is a key component of our strategy and we have mobile apps
currently in development. We don’t have a concrete timeline for the
introduction of these apps. Additionally, we have tested the BrandScore application on the iPad2 and it has performed very well in the Safari browser.
If you are interested in adding a new geographical area to your existing subscription just contact us and we will be happy to add the geography to your subscription!
There are two primary uses for BrandScore:
Identify the Best Tenants - Used by leasing representatives, property owners, developers, investors, municipalities and economic development professionals to determine which are the best tenants to recruit into a specific retail location.
Identify the Best Locations - Used by Retailers, Brokers, Restaurants & Tenant Representatives to determine which are the best locations for a specific retail brand.
Absolutely! Our goal is to make the system as transparent as possible but without overwhelming our customers with algorithms, 50-page reports, raw demographics, charts and variable weighting. To make this possible we have done several things. First, our founder and the inventor behind BrandScore, Dr. Richard Fenker has written a book called “How Retailers Find Their Place, Introducing BrandScore.” We highly recommend downloading a copy of this book as it provides clarity and transparency into what drives BrandScore. Second, as you begin to use the system and dive into the individual components you naturally begin to see the factors that are impacting the score for one brand versus another in the same location. This happens most frequently when you combine this with your own on-the-ground knowledge and you compare the results against what you know is true. Third, we are a customer driven organization. If after reading the book, studying the components and working with the system you still have questions, ask us. We are more than happy to answer your questions!
We have an ever growing set of “live” retail brands that are updated continuously (usually nightly or weekly). Additionally, we are updating brands, depending on their level of activity, monthly, quarterly or semi-annually. Less active brands (those that are not opening, relocating or closing stores) are updated less frequently. Our goal is to generate a completely “live” database where updates are being made continuously as retailers are changing their locations. Also, as a customer of TheRetailPlanet.com you can request an update of a retailer if you see that the retail points need refreshing. Finally, in our application you can edit and delete retailer points just by clicking on the point and that change can be made public to all of the users in the system (feature coming March 1, 2012).
For purposes of BrandScore, the term “brand” refers to the
name of a retail or restaurant chain such as McDonalds, The Gap,
Target, or A&P. Our database tracks the active locations and for
over 3,000 brands, representing more than 1 million current store
locations for these brands.
Retail chain stores and restaurants have long used their own internal
tools and research to define ideal sites for new locations.
TheRetailPlanet.com has taken that concept and generalized it across the
majority of branded retail activity in the US to create a scoring
system that rates every location in the country and its potential for
retail outlets. You can download a free copy of "How Retailers Find Their Place" to learn more about how we came up with the concept.
BrandScore is a “recipe” for each retailer based on factors surrounding where existing stores are placed. This recipe includes things such as demographics, where consumers who prefer that brand live, where the retailer locates their store in relation to other types of retailers, the volume of daytime traffic, the number of office workers, etc, etc. In short, BrandScore is a measure of the quality of the selected location for that retailer based on how well the location fits the retailer's existing “recipe.” While this information does not come directly from the retailers, the pattern of their store placements tells us what their recipe is.
We have much more information about BrandScore and the data and methodologies that underlie it. The BrandScore Technology page explains BrandScore in more detail. The BrandScore Book
is available for free and is written by the inventor of BrandScore, Dr. Richard Fenker, an expert in retail site selection
and location analysis.
For more information, please contact us anytime.
We offer every new subscriber a one-hour personal training session. The
training is performed over GoToMeeting at a time that is convenient for you and
your team. At the time of the training all the participants, regardless
of whether they are in one place or many, dial into a conference line and also
bring up the GoToMeeting software on their computer. Unlike a webinar, GoToMeeting allows for a two way conversation so that you can ask
questions and we can interactively go through property evaluation using the
system in real life scenarios. We usually have someone from your team
“drive” the application so that you get hands-on training on how to most effectively
use the system.
Please feel free to contact us anytime you need help using the system. We know that we're only successful when you're successful!
We have special, discounted pricing for
multiple Metro Areas (CBSA’s), multiple states and nationwide plans. Please contact us if you have any questions about
multiple-geography packages.
When
looking at the map, the Retail Districts are the 1 km square boxes that you see
on top of the Google Map. A specific BrandScore, without adding a location to the
map, is representative of every location in the Retail District. The BrandScore
is driven by factors that are in the trade area surrounding the retail district
(not just within the Retail District). The trade area taken into account extends beyond the Retail District and varies depending upon the retail brand selected and the type of area encompassed by the Retail District.
CBSA stands for Core-Based Statistical Area -- a term coined by the US Census Bureau. We use this as a way to determine the geographies our customers can choose from. For a description of a CBSA see this page: http://en.wikipedia.org/wiki/Core_Based_Statistical_Area.
What retailers are in the BrandScore database? Can I see a list of all the retailers in your system?
We do not publish the list of the retailers in our proprietary database. Please just email us (info@theretailplanet.com) a list of the retailers you’d like to know about, and we will let you know if we have them in our database.
We have month-to-month plans available. There
is no contract required, and you can
cancel at any time by contacting us. Click here to see our pricing or to subscribe.
Retailers do not pay a fee to be part of the BrandScore database. All of the data comes from publicly available resources and our data partners.
Yes. Please contact us for more information.
You can save groups of major chain retailers so you can bring those groups up again when you want. On the bottom of the Major Retailer window click “Save Group.” To bring them back up click “My Groups.” By saving the retailers into groups you can use them with whichever retailer you want in the future. EG, you can have a “fast food” group that you use when you are recruiting McDonald’s or Burger King and then a “Supermarket” group when you are trying to recruit grocery store.
The latest webinar recordings are listed on our home page. The full list of webinar recordings are listed on our News page.
If you are interested in adding a new geographical area to your existing subscription just contact us and we will be happy to add the geography to your subscription!